Datran Media And Zinio Partner With The Ad Council To Launch Earth Day Now
Sustainable Media Campaign and Public Service Advertising to Engage Americans in Digital Dialogue about Environmental Awareness
San Francisco, CA and New York, NY (April 14, 2008) -
In celebration of Earth Day on April 22nd, the Ad Council, Datran Media and
Zinio have partnered to launch EARTH DAY NOW, a digital media campaign focused
on raising environmental awareness across the United States. The campaign provides
millions of Americans with email access to energy conservation tips and offers simple
suggestions to care for the earth; all without using one piece of paper. Beyond
raising awareness, the goal of EARTH DAY NOW is to ensure that future generations
inherit a healthy world.
Datran Media has been supporting the Ad Council in its efforts to raise awareness about
important social issues since 2005. This year, its support will focus on promoting Earth
Share, a federation of America's leading non-profit environmental conservation organizations.
As an extension of the Ad Council and Earth Share's ongoing public service advertising campaign,
the campaign messages will be distributed via Datran Media Communities publications, a series
of e-newsletter and web communities that include environmental awareness and conservation titles
like MyGreenClick.com and MyCarbonClick.com. The PSAs will reach as many as 5 million U.S. residents
that have indicated an interest in environmental topics. Post-campaign, Datran Media will publish the
results on " target="_blank"><%=url("press?pr=67")%>.
According to Datran Media Vice President of Marketing, Lana McGilvray, "Datran Media's contribution is
the ideal combination of sustainable marketing and environmental awareness advocacy. We are excited to
again partner with the Ad Council and widen the circle to include our partners at Zinio. With Jeanniey
Mullen on board at Zinio, we expect the campaign to have much wider reach than in the past. She has
already recruited several more partners to help us all make an investment in our collective future.
Since Earth Share promotes environmental education and charitable giving through workplace giving
campaigns, it's the perfect partnership."
"We are excited to further the reach of our conservation messages through this partnership," said
Barbara Shimaitis, senior vice president of interactive services at the Ad Council. "Through the
EARTH DAY NOW campaign, Earth Share's message will reach the millions of Americans who are online
every day, and encourage them to take part in sustaining our natural resources."
To further the impact of the messages sent on behalf of the Ad Council, Zinio is working to organize
a critical extension to the EARTH DAY NOW campaign by enlisting the support of many industry service
providers, including the Email Experience Council (EEC), the email marketing arm of the Direct
Marketing Association (DMA), Datran Media, Yoga Journal, Vegetarian Times and VIV Magazine. Together
they will offer members an Earth Day Celebration Package. This offer includes a free subscription to
VIV magazine (the exclusively digital, interactive magazine for women), free access to Zinio's digital
classics library (which includes more than 100 literary classics), and free Earth Day, online only
issues of the Yoga Journal and Vegetarian Times magazines. This is the first of many initiatives Zinio
will launch to increase awareness about the significance of living greener lives.
"There's no better way to celebrate Earth Day than to offer readers a way to personally reduce their
carbon footprint by choosing fully digital, paperless publications," said Jeanniey Mullen, executive
vice president and CMO for Zinio. "Not only does digital reading make a positive impact on our environment,
but it also enables the younger, more digital generations to stay connected with the high-quality editorial
content contained traditionally in print magazines and books. We are excited to be able to do something good
for the Y-generation and the planet at the same time, and see this as a long-term commitment to the future."
For more information on Earth Day Now, please visit: " target="_blank"><%=url("press?pr=67")%>
About Datran Media
Datran Media is a leading performance-based marketing company with enabling technology that
connects marketers to consumers through a comprehensive set of inbox marketing and digital
media services. Datran Media's expertise resides in online list management, customer
acquisition, email delivery and compliance solutions. For more information, please visit:
Datran Media and the new Datran Media Journal.
About the Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling
volunteer talent from the advertising and media industries to deliver critical messages
to the American public. Having produced literally thousands of PSA campaigns addressing
the most pressing social issues of the day, the Ad Council has affected, and continues to
affect, tremendous positive change by raising awareness, inspiring action and saving lives.
To learn more about the Ad Council, visit www.adcouncil.org.
About Earth Share
Earth Share supports a nationwide network of the country's most respected environmental and
conservation organizations and offers a simple way to care for our health, water, air, land
and wildlife. Earth Share's mission is to engage individuals and organizations in creating
a healthy and sustainable environment. Earth Share is dedicated to supporting the vital
state, national and international organizations working to protect the environment and our
well-being every day. For more information, visit www.earthshare.org
or send email to email@example.com
On Environment. One Simple Way To Care For It.®