Advertising Age Goes Digital With Zinio, LLC
San Francisco, CA (December 9, 2004) - Advertising Age magazine (Ad Age) announced the launch of its digital edition delivered by Zinio, LLC, worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue of Ad Age, featuring The Marketer of the Year Special Report, as well as the monthly C-suite publication Point, will be distributed digitally to magazine subscribers.
"We're excited to provide Ad Age readers with a premier digital magazine option, especially for our international audience" said Jill Manee, VP & Publisher of The Ad Age Group. "By partnering with Zinio, we can ensure timely delivery of a quality product to our loyal subscribers, now available on Sunday evenings."
Zinio's digital version of Ad Age gives readers a user-friendly electronic edition of the magazine, instantly delivered to the desktop the night before normal mail delivery. Digital Ad Age complements the magazine's print and Web counterparts by offering multi-media, hyperlinks, search, highlighting and electronic notations, as well as enabling readership on the road when traveling Monday morning.
"This is a bellwether moment for digital delivery," said Scott Kauffman, president and chief executive officer of Zinio, LLC " Ad Age is an essential read for marketers, agencies and publishing executives. The digital format of Ad Age provides the opportunity to demonstrate the value of digital magazines to the entire media industry."
Since March 2002, Zinio has delivered more than 26 million digital magazines from 200
popular titles, such as BusinessWeek, Motor Trend, Popular Science and U.S. News & World Report, to more than 1.6 million customers in 232 countries. Zinio's 60 major
publishing partners include Crain Communications, Inc., Hearst, IDG, McGraw-Hill, Primedia, Reed Business Information, Time, Inc., U.S. News, VNU and Ziff Davis.
About Advertising Age
Celebrating its 75th year, Advertising Age is the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 200,000 professionals each week. The Ad Age Group encompasses print and online products, including Advertising Age (both print and digital editions), AdAge.com, Point, Creativity, AdCritic.com, Madison + Vine and American Demographics.